My Romania > Nation Branding » Agencies rush to Romania's tourism brand tender

[Nation Branding] The contract, which was to be awarded following an international public procurement procedure, is to include: research regarding the image and perception of Romania on source markets, competitive advantages of Romania, identify best possible branding position, brand toolkit, logo, imagery, creation & design, implementing guidelines and communication strategy.

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[Productive] Productive » Does Serbia need a brand?: Serbia and Romania will never be able to compete with Greece, Turkey, Hungary of Croatia when it comes to tourism, so why not just withdraw from that particular race?  Serbia should work at understanding the mentality of those visitors you could attract right now,  people like me, people who are interested in old buildings and unspoilt nature, those to hike and bike and camp and take the train, meet interesting people, go to unusual restaurants and appreciate that things are different.  Serbia should target backpackers, hikers, intellectuals, bikers and students. Why not learn from the Spanish, who perfected the mass-tourism-manufacturing form of tourism and eventually realised it is damaging in so many ways.  There may not be as backpackers and mountain bikers as there are mass tourists, but there are more than enough to give Serbia a healthy tourist industry.

[Ancient Roman Education Pictures Blog] Ancient Roman Education Pictures Blog » Business ...: From a nation which takes credit for the invention of neck tie and modern pencils, and which proudly emphasizes that the stone from one of it's island was used to build the white limestone columns of the White House in Washington DC and Vienna's Parliament (Croatia), to the nations which are struggling with shady political background (Albania and Serbia), and the possible next big thing in "value for money" tourism with ambition to attract tourists with higher income (Bulgaria).

[Nation Branding] Nation Branding » Branding Romania: This week, a few of them tried to define Romania’s image in a European consciousness context and to offer a few tips in the country’s branding CPR out of the chocking provoked by lack of PR expertise or by the negative media avalanche offered to the British public as a substitute for circus, beside the elective bread, anticipated increasingly by the Tories.

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[Branding Romania] Branding Romania » Take four for branding Romania saga: Maybe it’s another Romanian institution winning a world’s prize, maybe specific domains where Romanians stand out are drops of water in a very bitter glass and as Felix Tataru, the president of IAA Romania was saying, branding is an individual work. When teamwork kept on failing, the country brand should be built from each Romanian individual brand representing the country inside and abroad.

[Nation Branding] Nation Branding » Exclusive interview with country branding ...: A usual problem in country branding projects is consistency across all agencies involved in managing the image of a country. Isn’t it hard to make the national tourism sector happy when you are telling the world about new infrastructures, about a thriving industry and exports because one of the objectives of nation branding is a boost in FDI? How can you effectively manage these internal, conflicting images?

[Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism] The Cultural Tourism in 2010: Trends, destinations and business ...: Emerging destinations will have to come up with strong country branding for cultural tourism in order to be able to compete. Destinations such as USA and Spain, otherwise great tourism destinations both in their financial and number of tourists numbers, will have to do more about country branding for cultural tourism outside of their territories to attract more visitors to their endless cultural attractions and events.

[A Romanian in Africa] Ethnicity INC: or why ethnicity is not the bogeyman we were told ...: Antena3.ro, one of the main news sites in Romania comes up with a second political promo which is worth mentioning both for its political message and its quality. The message is simple: Romania has been abandoned by its leaders who are only fighting for power instead of dealing with the read problems Romania is facing (political crisis, the economic crisis, deficit etc).

[Ion Enache] Top Gear and the land of the fish fruit | Ion Enache: Jeremy Clarkson, Richard Hammond and James May drove their Aston Martin DBS Volante, Ferrari California and the Lamborghini Gallardo Spyder in Bucharest, Mamaia and on the Transfagarasan, and presented Romania’s beautiful scenery and its less pretty sights as well. And as there is no such thing as bad publicity, Top Gear’s take on Romania should have basically convinced tourists to pack and take the next flight to visit the country.

[Words of a Broken Mirror] Romania Has a Big Marketing and PR Problem: When my aunt was told in an Italian airport that some rules are only enforced for Romanians because they try to circumvent so many laws, did she or any other countryman think to say that was a discriminatory policy? When news of how certain people of Romanian citizenship (I refuse to debate ethnicity here) did something wrong are heard, do we at least try some kind of defense?

[B92 blog - VIP blogeri] Branding Southeastern Europe | B92 Blog: From a nation which takes credit for the invention of neck tie and modern pencils, and which proudly emphasizes that the stone from one of it's island was used to build the white limestone columns of the White House in Washington DC and Vienna's Parliament (Croatia), to the nations which are struggling with shady political background (Albania and Serbia), and the possible next big thing in "value for money" tourism with ambition to attract tourists with higher income (Bulgaria).

[Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism] The Thracian Civilization - the best of cultural tourism country ...: From these civilizations, the Thracian one represents the most stunning cultural discovery for foreigners visiting Bulgaria. No country in the world has more monuments and treasures left from this mysterious culture and people, who occupied the modern lands in Bulgaria, Romania, Serbia, Macedonia, Northern Greece, Turkey up to Moldova and Ukraine during millennia.

[brandXpress blog] Country Brand Index 2006: However, the Index also acknowledges other significant areas of country brand opportunities (for instance, investments and exports), and strongly encourages countries to view their brand holistically, rather than in discrete government silos.

[Cosmin] Cosmin » Romania - The Land of Choice: true about Romanian values/personalities. unfortunately the 3 are the only ones alive who stand a slight chance of being recognized abroad, and the country may be even lucky to have them (can you tell an inspiring polish personality of a similar caliber you would recognize?

[Color + Design Blog by COLOURlovers] Color + Design Blog / Design and Branding Trends: Olympic Games by ...: including allegations that China violated its pledge to allow open media access, various alleged human rights violations, air pollution in both the city of Beijing and in neighbouring areas, proposed boycotts, warnings of the possibility that the Beijing Olympics could be targeted by terrorist groups, foiled sabotage attempt, potentially violent disruption from pro-Tibetan protesters, the banning of ethnic Tibetans from working in Beijing for the duration of the games,criticisms of policies mandating the electronic surveillance of internationally owned hotels, displacement of residents, and ticket adversities.

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